ANALYSIS
Based On More Than 3.000 Content Creators
Nordic Influencer Marketing continuously interviews the Influencers' consumption of media, favorite brands and family interests.
Lifestyle, behaviour, demographics, interests and activities are some of the more in-depth information that we jointly map together with the Influencers to ensure a well-executed strategic analysis and not least campaign.
MICRO
Micro-influencers are mainly used to create engagements for an influencer marketing campaign as they have a loyal following, also known as a niche audience. Typical high engagement vs. followers.
MACRO
The mid and macro-influencers are mainly used to create awareness (impressions) and brand visibility. They still drive good engagement as followers seek inspiration.
MEGA
Mega influencers can reach many people and are primarily used to create instant awareness about the brand. With MEGA the brand will reach a wide target group but often less engagement.